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DISCOVERED is a multiplatform brand experience that puts you into the first-person perspective of an aspiring star. Get schooled by Chris Evans on the secrets of the action hero. Get styled and learn how to work the runway with Chanel Iman. Rock the party with RedFoo of LMFAO. Live video play puts you in the action: punch, jab, kick, jump — pose, smile — surf the crowd. Pass these celebrity tests and you’ll be slated for stardom. Share the custom movie poster of you and Evans, and your magazine cover shot, with your friends. Press: Creativity | Ad Age
UX, GUI, ART DIRECTION, CLIENT COLLABORATION, PRODUCTION
Launch party images via
worldredeye.com
Launch party images via
worldredeye.com
Launch party images via
worldredeye.com